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Outlet profile

Ammoland

U.S. right (pro-gun-rights advocacy)

Owned byAmmoland Inc., a privately held company based in Sebastian, Florida. Public sources do not clearly identify its individual owners. Fredy Riehl is editor-in-chief and has been described as owner since 2008.
FundingNot publicly detailed. It appears to rely mainly on advertising and sponsored content from the firearms and outdoor industry. A 2025 AmmoLand article said Big Tech bias and a pullback by firearms-industry advertisers were squeezing pro-gun media. I could not open that article or confirm the details of its business model.
On the administrationmixed

Background

AmmoLand was founded around 2008 (one source says 2007) as a website covering shooting sports, firearms, hunting and Second Amendment issues. It is operated by Ammoland Inc. in Sebastian, Florida, and Fredy Riehl has served as editor-in-chief since the early years. It publishes news items, press releases from firearm and ammunition makers and gun-rights groups, and opinion pieces, and it describes itself as a leading shooting sports news service. Media Bias/Fact Check says its gun and sport reporting is low in bias and factually sourced, but that its political content has a very strong right-leaning bias, while still rating it mostly factual overall. In 2025–2026 it has covered Trump-era ATF and DOJ changes at length. It has praised the dropping of Biden-era enforcement policies and reported on the DOJ declining to appeal an NFA ruling on suppressors and short-barreled guns. It has also published pieces urging the administration to go further, for example by repealing Biden-era ATF rules and destroying the gun registry. It also criticized the ATF's decision to keep the Biden-era frames and receivers rule in place. Its perspective is that of a gun-rights advocate rather than a neutral observer. Public details about its ownership and finances are limited, so those points are not fully verified.

Sources

  1. Ammoland - Bias and Credibility - Media Bias/Fact Check
  2. Big Tech Bias & Firearms Industry Pullback is Squeezing Pro-Gun Media (AmmoLand)
  3. ATF to Keep Biden-Era Frames and Receivers Rule in Place (AmmoLand)
  4. Trump DOJ Must Repeal Biden ATF Rules & Destroy Gun Registry (AmmoLand)
  5. ATF 'Zero-Tolerance' Report Shows Imperative of President Trump's Decision to Ditch Policy (AmmoLand)
  6. DOJ Confirms It Won't Appeal NFA Ruling on Suppressors and Short-Barreled Guns (AmmoLand)

Profile compiled 2026-10-26; refreshed when ownership, funding, or the administration changes.

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