Outlet profile

Auto Remarketing

U.S. trade/industry (no political orientation)

Owned byCherokee Media Group (CMG), a privately held B2B media company based in Cary, North Carolina, founded by Ron Smith in 1990

FundingPrimarily advertising and sponsorships from auto industry vendors, manufacturers, and dealers; industry events and conferences (including Used Car Week and the National Remarketing Conference); and digital content monetization

On the administrationmostly neutral

Background

Cherokee Media Group was established in 1990 by Ron Smith, initially as Cherokee Publishing Company, and later merged with his public relations firm to form the current entity. Auto Remarketing became the flagship publication of Cherokee Media Group, billing itself as 'The News Media of the Pre-Owned Industry.' The outlet covers vehicle remarketing, auto auctions, buy-here-pay-here dealers, subprime auto finance, and certified pre-owned trends, serving dealers, lenders, and remarketing professionals. Cherokee Media Group expanded its portfolio over the years to include Auto Remarketing Canada, Auto Fin Journal, SubPrime Auto Finance News, and the BHPH Report. The company also produces major industry conferences, including Used Car Week. No significant editorial controversies or political disputes have been publicly associated with the publication. Its editorial content focuses narrowly on business conditions in the used-car market, making political categorization effectively inapplicable.

Sources

Profile compiled 2026-09-20; refreshed when ownership, funding, or the administration changes.

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