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Outlet profile

Erin in the Morning

U.S. left / LGBTQ+ advocacy

Owned byErin Reed (independent journalist and transgender rights activist), self-owned Substack newsletter
FundingPaid subscriptions via the Substack platform; Reed also syndicates articles to The Advocate and the Los Angeles Blade, generating additional income
On the administrationbroadly critical

Background

Erin Reed launched Erin in the Morning as a newsletter and blog after leaving her position as digital director at The American Independent (formerly the progressive outlet Shareblue), where she had worked from 2016 to 2021. She began covering transgender legislation part-time in 2021 and transitioned to full-time independent journalism in 2022, building a subscriber base that surpassed 120,000 by late 2025. The newsletter grew out of Reed's personal experience navigating gender-affirming care access and her background in data analysis, which she applied to mapping state-level legal protections for transgender people — a resource that gained wide circulation. Her work has been cited by major outlets including The Associated Press, Reuters, The New York Times, and The Washington Post, and she contributes regularly to The Advocate and the Los Angeles Blade. Media Bias/Fact Check rates the outlet as 'Left' with 'Mixed' factual reporting, noting one-sided framing and some failed fact checks alongside generally accurate sourcing. Critics, including some writers covering gender medicine controversies, have argued that Reed at times presents contested scientific claims in a one-sided manner; supporters counter that she provides close legislative tracking unavailable in mainstream outlets. The outlet does not claim neutrality and operates explicitly as advocacy journalism on behalf of transgender and LGBTQ+ communities.

Sources

  1. Erin Reed – Wikipedia
  2. Erin in the Morning – Bias and Credibility – Media Bias/Fact Check
  3. Erin In The Morning – Substack
  4. Erin Reed – Muck Rack
  5. Erin Reed – The Journalism Salute interview
  6. Erin Reed and AlterNet America Tackle Trump's Trans Obsession

Profile compiled 2026-09-17; refreshed when ownership, funding, or the administration changes.

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