Forbes Australia
Australian center-right business
Background
Forbes Australia was announced in October 2021 when Forbes Media signed a licensing agreement with Success Publishing Pty Ltd, an Australian company incorporated in July 2021 and associated with Success Global Media (SGM), whose flagship brand Success Resources has operated across business education, live events, and financial services in over 37 countries. The outlet officially launched its print magazine and website in 2022, with Sarah O'Carroll appointed as Editor-in-Chief. Success Publishing is led by Managing Director Michael Lane. Forbes Australia positions itself as experience-led and membership-focused, emphasizing entrepreneurship, wealth lists, innovation, and inspiration over traditional hard-news business reporting. By mid-2023, the outlet reported rapid audience and revenue growth, with industry coverage noting revenues potentially approaching or exceeding $20 million AUD. The publication operates as a bi-monthly print magazine with an accompanying website and newsletters. It inherits the center-right, pro-business editorial orientation of the global Forbes brand while tailoring content to the Australian market. Its coverage of U.S. politics, including the Trump administration's second term, is largely framed around economic and trade impacts on Australia rather than partisan commentary.
Sources
- Forbes and Success Publishing to Launch Forbes Australia (Forbes)
- Forbes Launches in Australia – Forbes Australia
- Forbes to launch Forbes Australia with Success Publishing – Mumbrella
- Forbes Australia cracks new code – Mi3
- Success Publishing – About
- Forbes – Media Bias/Fact Check
- Forbes Media Bias – AllSides
- Who Owns Forbes – LegalClarity
Profile compiled 2026-08-08; refreshed when ownership, funding, or the administration changes.