Outlet profile

HortiDaily

Netherlands-based international trade

Owned byFresh Publishers (Uitgeverij Boekhout), a privately held Dutch publishing company based in Tholen, Netherlands, owned by founder Pieter Boekhout

FundingTrade advertising, sponsored content, and press-release-driven publishing model; revenue drawn primarily from industry advertisers and sponsors within the horticulture sector

On the administrationmostly neutral

Background

HortiDaily was launched in 2013 by Fresh Publishers, the Dutch trade media company founded in 1996 by Pieter Boekhout under the name Uitgeverij Boekhout, which had already established FreshPlaza (fresh produce news) in the mid-1990s. The company is headquartered in Tholen, in the southwestern Netherlands, and grew from a regional Dutch agricultural publisher into an international trade-media operation covering multiple horticultural niches. HortiDaily aggregates news, press releases, and contributed content from growers, suppliers, and industry associations worldwide, publishing in multiple languages. It sits within a broader portfolio that includes FloralDaily (floriculture), VerticalFarmDaily, MMJDaily (medicinal cannabis), and several FreshPlaza language editions, together reaching more than 180,000 newsletter subscribers daily. The outlet's content is largely sourced from industry participants rather than staff reporters, giving it the character of a trade aggregator rather than an independent news organization. Fresh Publishers rebranded from its original Dutch name to signal its international focus, reflecting its expansion into Spanish, Italian, German, French, Chinese, and Portuguese editions across its portfolio. No major ownership changes or editorial controversies have been publicly reported; the company remains family-controlled and operationally focused on serving the professional horticulture market.

Sources

Profile compiled 2026-09-20; refreshed when ownership, funding, or the administration changes.

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