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Outlet profile

Hospice News

U.S. healthcare trade press (industry-focused, business-oriented)

Owned byOwned by Arrowfly (formerly WTWH Media), a B2B media company. WTWH bought Aging Media Network, Hospice News' former parent, in 2023, and rebranded as Arrowfly in July 2026. WTWH has been described as a portfolio company of the private equity firm Mountaingate Capital. That PE link comes from a search summary and was not confirmed against a primary source.
FundingMainly advertising and sponsorships from companies that serve the hospice and post-acute care industry. Also events, awards programs and marketing services, and the parent company's other revenue streams. Access to articles appears to be free. It is owned by a private-equity-backed company, not funded by donations or a government.
On the administrationmostly neutral

Background

Hospice News was launched by Aging Media Network, a Chicago-based B2B publisher founded in 2011. Aging Media Network also published Senior Housing News, Home Health Care News, Skilled Nursing News and Behavioral Health Business. In 2023, WTWH Media agreed to acquire Aging Media Network, adding those titles to its portfolio. In July 2026, WTWH rebranded as Arrowfly, which describes itself as an omnichannel B2B media, events and marketing company. The outlet reports on finance, operations, technology, mergers and acquisitions, and policy for hospice providers, from large national chains to independent agencies. Its readers are mostly industry executives, so it tends to adopt an industry-business viewpoint and gives space to provider and trade-group voices. It does not have a partisan editorial line. I did not find well-documented controversies about its editorial record. Coverage of the administration focuses on Medicare payment, regulatory and enforcement news that affects providers, and generally reports it without endorsing or opposing it.

Sources

  1. Hospice News' Parent Company Rebrands as Arrowfly
  2. About Hospice News
  3. WTWH Media to Acquire Aging Media Network (Arrowfly)
  4. Our Story - Arrowfly
  5. Collingwood advises Aging Media Network on sale to WTWH Media
  6. Aging Media Network Launches New Business Publication For Hospices (PRWeb)

Profile compiled 2026-11-03; refreshed when ownership, funding, or the administration changes.

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