iHeart/WVOC
U.S. right
Background
The station traces its origins to WIS, which signed on July 10, 1930, and was quickly acquired by Liberty Life Insurance Company of Columbia, South Carolina, operating under a subsidiary called the Broadcasting Company of the South. That entity later expanded and renamed itself Cosmos Broadcasting Corporation, with the station serving as part of its flagship cluster. Cosmos exited radio in 1986, and under new ownership the station adopted the WVOC call letters on December 31 of that year. In 2001, Clear Channel Communications—at the time the largest radio group in the country—purchased WVOC. Clear Channel was taken private in a leveraged buyout by Bain Capital and Thomas H. Lee Partners in 2008, and in 2014 the company rebranded as iHeartMedia. iHeartMedia filed for Chapter 11 bankruptcy in 2018 and emerged in 2019 with a reorganized ownership structure that converted creditor claims to equity and eliminated earlier private-equity stakes. WVOC carries the conservative talk format that iHeartMedia has deployed across hundreds of its stations nationwide, syndicating programming through its subsidiary Premiere Networks. Its lineup of hosts—Sean Hannity, Glenn Beck, and Mark Levin, among others—have each maintained notably favorable coverage of Donald Trump across both of his presidential terms, giving the station a consistent right-leaning, pro-administration editorial tone.
Sources
- WVOC – Wikipedia
- iHeartMedia – Wikipedia
- 560 WVOC AM Radio Station Information – Radio Lineup
- WVOC – Columbia's News, Talk & Sports (official site)
- iHeartMedia, Inc. – Form 10-Q FY2026 (SEC)
- iHeartMedia Inc Profile – OpenSecrets
- iHeartMedia: Business Model and Competitors 2026 – PitchGrade
Profile compiled 2026-07-15; refreshed when ownership, funding, or the administration changes.