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Outlet profile

The Insurer

B2B trade, non-political (global insurance industry)

Owned byThomson Reuters Corporation (acquired parent company World Business Media Limited in January 2024; now sits within the Reuters News division)
FundingSubscription-based revenue; also generates income from events and data services aimed at insurance and reinsurance professionals
On the administrationmostly neutral

Background

The Insurer traces its roots to Reinsurance Magazine, a print trade journal first published in 1969. In 2018, the publication was rebranded as The Insurer and relaunched as a digital-first news platform by World Business Media Limited (WBML), a London-based specialist media company. The 2018 rebrand accompanied a shift in scope from reinsurance alone to the broader global property-casualty and specialty (re)insurance market. WBML also published related titles including E&S Insurer, Program Manager, and ESG Insurer, and operated an Insurer TV video channel and a conferences business. In January 2024, Thomson Reuters acquired WBML, integrating The Insurer into its Reuters News division as part of a strategy to expand professional-vertical news products. At the time of acquisition, the publication reached roughly 45,000 industry professionals and maintained editorial hubs in London, New York, and Atlanta. As a B2B trade outlet targeting underwriters, brokers, and risk capital professionals, The Insurer has never carried an overt political orientation; its editorial track record reflects specialized industry journalism rather than advocacy.

Sources

  1. The Insurer becomes part of Reuters News
  2. Thomson Reuters Acquires World Business Media Limited (PR Newswire)
  3. Thomson Reuters acquires B2B insurance-focused World Business Media (Press Gazette)
  4. Thomson Reuters has acquired World Business Media (Nieman Journalism Lab)
  5. Welcome to The Insurer (founding editorial)
  6. About Us | The Insurer
  7. The Insurer | Muck Rack

Profile compiled 2026-09-15; refreshed when ownership, funding, or the administration changes.

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