Pressure of Truth
Exposing the spin on all sides of the news.
Outlet profile

London Business News

UK pro-business

Owned byPrism Thinking Media Limited, a private UK company incorporated June 2016 and registered in Haywards Heath, England (Companies House no. 10212333). Originally founded in 2011 by Graham Sherren and Mike Bokaie under their joint venture Casis Media.
FundingDisplay advertising, commercial partnerships, and sponsored content. Early major sponsors included IBM and KPMG. The site openly sells bespoke sponsorship packages and publishes a dedicated sponsored content section alongside its editorial.
On the administrationmostly neutral

Background

LondonLovesBusiness launched on 5 September 2011, co-founded by Graham Sherren (former chairman of Centaur Media) and Mike Bokaie (founder of Caspian Media) through their joint digital media venture Casis Media. It positioned itself as the first editorial publication dedicated entirely to London's business community, and secured early commercial backing from major brands including IBM and KPMG, funding growth through advertising and sponsorship. The editorial team was led by Editorial Director Dan Matthews, drawing on experienced UK business journalists. At some point after 2016 — when Prism Thinking Media Limited was incorporated — ownership transferred to that private company. The outlet's stated editorial mission is to 'champion London businesses,' celebrate entrepreneurial success, and push back against regulation and bureaucracy, giving it a consistent pro-enterprise slant. Revenue relies heavily on a mix of display advertising and branded sponsored content, which is published alongside regular editorial. No significant editorial controversies have been widely documented. Established media-bias organisations such as Media Bias/Fact Check have not formally rated it, and Ground News lists its bias as unknown, reflecting its relatively low international profile outside UK business circles.

Sources

  1. InPublishing: Graham and Mike launch LondonLovesBusiness
  2. Press Gazette: New business website to launch in London
  3. LondonLovesBusiness – About Us
  4. PRISM THINKING MEDIA LIMITED – Companies House
  5. Marketing Week: IBM and KPMG to sponsor LondonlovesBusiness
  6. LondonLovesBusiness – Advertise With Us
  7. LondonLovesBusiness – Sponsored Content
  8. Ground News: London Loves Business
  9. London Loves Business – Crunchbase
  10. Intelligent Relations: LondonlovesBusiness.com

Profile compiled 2026-07-16; refreshed when ownership, funding, or the administration changes.

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