The Mirror US
U.S. center-left
Background
The Mirror US traces its roots to the Daily Mirror, a British tabloid founded in 1903 by Alfred Harmsworth (later Lord Northcliffe) originally aimed at women readers, then quickly reoriented as a mass-market, picture-led paper for working-class audiences. The modern parent company, Reach plc, was formed in 1999 when Trinity PLC and Mirror Group PLC merged, and was rebranded from Trinity Mirror to Reach in 2018 after acquiring the Daily Express and Daily Star titles. In 2023, Reach announced plans to expand its brands into the US market, and The Mirror US website (themirror.com) launched in August 2023 with a New York City newsroom. The outlet emphasizes celebrity, entertainment, and lifestyle content alongside political news, following the tabloid formula of large photographs and emotionally driven storytelling. Media Bias/Fact Check rates it Left-Center in bias and Mixed in factual reporting, citing sensationalized content and at least one failed fact check. The outlet's own About Us page acknowledges a left-of-center political orientation, mirroring the UK Daily Mirror's decades-long identification with center-left and Labour-friendly politics. Its coverage of the second Trump administration has followed that orientation, tending toward critical framing of administration policies and personnel.
Sources
- The Mirror U.S. – Bias and Credibility – Media Bias/Fact Check
- Reach plc – Wikipedia
- Daily Mirror – Wikipedia
- Reach to launch US operations for Mirror, Express and Irish Star – Press Gazette
- Mirror – The Trust Project News Partners
- The Mirror Media Bias – AllSides
- About Us – The Mirror US
Profile compiled 2026-06-28; refreshed when ownership, funding, or the administration changes.