Solar Power World
U.S. solar-industry trade press (pro-industry, nonpartisan in tone)
Background
Solar Power World was founded in 2011 by Mike Emich and Scott McCafferty. It is a brand of WTWH Media, a business-to-business publisher founded in 2006 and based in Cleveland, Ohio, which now operates as Arrowfly. The outlet serves solar installers, developers, contractors and manufacturers with news, project profiles and rankings of top contractors and developers. Its revenue model is the usual trade-press one, built on advertisers and sponsors from the industry it covers. That creates an incentive to be favorable toward solar growth, even though its news reporting is largely factual and policy-focused. Since 2025 it has covered the One Big Beautiful Bill Act's ending of the residential solar tax credit, the phase-out of commercial credits, tariffs and Treasury's foreign-entity-of-concern rules. That coverage is mostly framed around how the changes affect the industry's business, and it includes reporting on bipartisan or Republican proposals to preserve commercial credits. I found no major editorial controversies. Its perspective is that of an industry advocate-reporter, favoring solar deployment while avoiding explicit partisan positions. This profile is based on a limited number of sources, and I did not review a broad sample of recent articles.
Sources
- Solar Power World – About Us
- WTWH Media / Arrowfly
- Solar Power World – Republican lawmakers propose bill to preserve commercial solar tax credits
- Kirkland & Ellis – One Big Beautiful Bill Act changes to green energy tax credits
Profile compiled 2026-11-07; refreshed when ownership, funding, or the administration changes.