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Outlet profile

Time (Opinion)

U.S. center-left

Owned byMarc and Lynne Benioff (personal family investment; Marc Benioff is the founder and former CEO of Salesforce); purchased from Meredith Corporation in 2018 for $190 million
FundingMix of subscriptions, digital and print advertising, and events; events have grown to represent roughly half of total revenue by 2025, with advertising (including event sponsorships) making up the majority of the remainder
On the administrationbroadly critical

Background

Time was founded in 1923 by Henry Luce and Briton Hadden as the first weekly news magazine aimed at a general American audience. Under Luce's long editorial reign, the magazine leaned moderately Republican and was known for assertive, voice-driven journalism. After Luce's death in 1967, Time gradually moved toward a more centrist, establishment orientation. It passed through a series of corporate owners—Time Inc., Time Warner, and finally Meredith Corporation after a 2018 acquisition—before Marc and Lynne Benioff purchased it later that same year for $190 million. The Benioffs have emphasized Time's mission-driven identity, investing in events such as the TIME100 summit and expanding digital operations. Media bias analysts including AllSides rate Time as 'Lean Left,' reflecting a center-left tilt in news framing and opinion selection. The opinion section publishes a range of contributors but skews toward progressive, internationalist, and institutionalist voices. During Trump's second term, Time opinion pieces have highlighted concerns about democratic backsliding, executive overreach, and the dismantling of the federal bureaucracy, placing the section in consistent tension with administration messaging.

Sources

  1. Marc and Lynne Benioff Announced as New Owners of TIME
  2. Time Magazine sold to Salesforce founder Marc Benioff and his wife, Lynne, for $190 million — Nieman Journalism Lab
  3. Time Magazine Media Bias — AllSides
  4. Time Magazine Bias and Reliability — Ad Fontes Media
  5. How Time Turned Events Into Its Biggest Revenue Driver — Adweek
  6. How Trump's Power Will Be Checked in 2026 — Time
  7. Time Magazine cover: Trump slams publication following Gaza deal story — Axios
  8. Time | History, Culture & Politics — Britannica

Profile compiled 2026-09-21; refreshed when ownership, funding, or the administration changes.

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