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Outlet profile

WilmingtonBiz (Opinion)

U.S. local pro-business, center-right leaning

Owned bySAJ Media, LLC, a privately held local media company based in Wilmington, NC; publisher Rob Kaiser
FundingAdvertising revenue from local businesses and subscriptions to the Greater Wilmington Business Journal print publication
On the administrationmixed

Background

The Greater Wilmington Business Journal was founded around 2000, originally based in downtown Wilmington, North Carolina, with a focus on business news for the New Hanover, Brunswick, and Pender County region. SAJ Media, LLC, the parent company, expanded by launching WILMA magazine in 2003, a publication targeting professional women in the area. The company has remained a small, locally owned independent outlet with an estimated annual revenue of roughly $1 million and about 10 employees. WilmingtonBiz.com serves as the digital platform integrating daily news with the bi-weekly print journal. The outlet is a member of the Alliance of Area Business Publications, reinforcing its identity as a trade and business-focused regional journal. Its opinion section tends to feature pieces from local business leaders, economists, and community voices weighing in on municipal budget disputes, fiscal policy, and local economic development. Coverage of federal policies like tariffs is generally framed through the lens of impact on local businesses and the Port of Wilmington, rather than through a partisan political lens.

Sources

  1. About WilmingtonBiz
  2. Greater Wilmington Business Journal – Alliance of Area Business Publishers
  3. SAJ Media LLC – Buzzfile
  4. Local experts weigh tariff impacts | WilmingtonBiz
  5. OPINION: 'Seeing red': A case for fiscal restraint | WilmingtonBiz
  6. OPINION: Context matters in Wilmington's budget debate | WilmingtonBiz
  7. Greater Wilmington Business Journal | LinkedIn

Profile compiled 2026-08-08; refreshed when ownership, funding, or the administration changes.

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