WWAY

U.S. center, local broadcast

Background

WWAY signed on October 30, 1964, as the second television station in the Wilmington, North Carolina market, originally owned by Cape Fear Telecasting, a locally controlled company. The station changed hands several times over the following decades: Clay Broadcasting acquired it in 1968, Price Communications purchased it in 1987, and Adams Television took over in 1988 before selling to Hillside Broadcasting. Cosmos Broadcasting, a subsidiary of the Liberty Corporation, acquired WWAY in 1999. When Liberty Corporation merged with Raycom Media in 2005, FCC duopoly rules prevented Raycom from holding both WWAY and the higher-rated WECT in the same market, so Raycom spun off WWAY to Morris Multimedia in 2006. Morris Multimedia is a privately held, family-owned media group that operates television stations across the Southeast and Mid-South. Under Morris ownership, WWAY has continued as a local news-focused station, producing roughly 16 hours of local news per week and maintaining a digital presence through WWAYTV3.com. The station carries ABC and CBS network programming and has no notable history of partisan editorial controversies; AllSides rates it as Center, though with low initial confidence, reflecting its emphasis on local rather than ideological coverage.

Sources

1. WWAY – Wikipedia
2. About WWAY – WWAYTV3.com
3. Morris Multimedia – Broadcast
4. WWAY 3 Media Bias – AllSides
5. WWAY TV – Bias and Reliability – Biasly
6. TV Station WWAY – FCC Public Inspection Files

Profile compiled 2026-08-08; refreshed when ownership, funding, or the administration changes.

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